With a background in industrial and automotive design, Erin brings a uniquely technical lens to footwear. She is deeply involved in last perfecting, fit refinement, tooling and mold building—always with a sharp focus on costing, amortization, and production feasibility. Her tech packs and material specs are highly detailed and intentionally designed to eliminate guesswork, making her a trusted partner for development teams across the globe.

 

Fluent in tools like Adobe Illustrator & Photoshop, Affinity, and Procreate, Erin is just as comfortable in blueprint reviews as she is sketching silhouettes. She collaborates closely with costing and sourcing partners to find creative, margin-positive solutions—often rethinking construction, adjusting materials, or engineering for smarter efficiency.

 

Erin views her development teams as expert collaborators and believes the best product is built from a mutual respect and shared knowledge. Her expansive network of global suppliers and manufacturers—built in part through her experience co-owning a footwear factory—provides her with rare access to resources, innovation, and real-time production insight. This balance of creative vision and technical mastery allows her to consistently deliver standout product with real commercial impact.